Automatricschool. - This is information for you with the title BMW, Nissan, others set aside rivalry to promote EVs in multibrand showroom that written by Nick Gibbs and also published in Europe Autonews.
 |
| Image Courtesy of Europe Autonews |
Automakers have set aside marketplace rivalries to open a multi-brand electric car showroom where staff don’t sell vehicles but instead explain EV technology to visitors.
BMW, Nissan, Renault, Volkswagen, Kia and Mitsubishi have helped to fund the Electric Vehicle Experience Center in Milton Keynes, north of London, along with Chargemaster, a local seller of charging points
The showroom has a marketing function rather than a sales function, said Nissan UK's Ed Jones, the automaker's EVs' category manager.
Staff will give out prices and pass on serious inquiries to local dealers, but that's not their primary job. The goal is to ensure visitors leave the showroom more open to buying an EV, Jones said.
Nissan isn't worried about losing sales to rivals whose cars are also on display because it is "confident" of its position in the marketplace, he said.
BMW's UK product manager for E-mobility, Dan Elliot, said more EVs are appearing on the roads and people have now more questions about the technology. "Here they can be answered," he said.
The showroom is also a good way to convert that people's interest in EVs into a possible purchase, Elliot said.
Chargemaster CEO David Martell said the showroom is a pilot and its multibrand format could be repeated elsewhere if it works.
BMW, Nissan, Renault, Volkswagen, Kia and Mitsubishi have helped to fund the Electric Vehicle Experience Center in Milton Keynes, north of London, along with Chargemaster, a local seller of charging points
The showroom has a marketing function rather than a sales function, said Nissan UK's Ed Jones, the automaker's EVs' category manager.
Staff will give out prices and pass on serious inquiries to local dealers, but that's not their primary job. The goal is to ensure visitors leave the showroom more open to buying an EV, Jones said.
Nissan isn't worried about losing sales to rivals whose cars are also on display because it is "confident" of its position in the marketplace, he said.
BMW's UK product manager for E-mobility, Dan Elliot, said more EVs are appearing on the roads and people have now more questions about the technology. "Here they can be answered," he said.
The showroom is also a good way to convert that people's interest in EVs into a possible purchase, Elliot said.
Chargemaster CEO David Martell said the showroom is a pilot and its multibrand format could be repeated elsewhere if it works.
And now you can read more about this BMW, Nissan, others set aside rivalry to promote EVs in multibrand showroom by Nick Gibbs from original source using link here.
Thank you for your coming here in Automatricschool blog, we hope the article above will help you to know more about your an electronic circuit schematic design and simulation and automotive information. Please comment here when you want to share and other. Thank you.
0 comments:
Post a Comment